Dannon has enlisted Shakira as the global ambassador for Activia, with the Colombian singer appearing and performing her new single in a TV commercial for the yogurt brand.
The upcoming campaign by Activia is their largest integrated global communication effort so far. It will be showcased on television, as well as across various digital, print, and outdoor media platforms.
The commercial was recorded in Barcelona and showcases a magical forest where Shakira is showered with flurries of gold stardust while she dances to her hit song ‘Dare (La La La)’. According to Danone, her movements “express how good she feels inside”.